We all know that this world has become digitalised. Our daily habits are changed as people spend most of their time surfing the internet, thatís why digital marketing came into existence. It is nothing but using the internet in different ways to promote and advertise making awareness for a product or service in order to reach more number of people in less time. This process makes it possible to get one platform to sell and buy and to get wider reach in the market in much less time, This type of marketing helps to deliver advertises through the digital channels like websites, search engines, email, socials media and mobile apps as well. This formula of marketing is a lot better than traditional way followed. Traditional days are long gone. This also guides with the strategies of how to plan, organise and coordinate the mediums to get the maximum benefit and profit.